What is geofencing?  It’s a revolutionary technology that’s transforming how businesses interact with their target audience. Geofencing creates a virtual boundary around a specific geographical location, enabling businesses to send targeted messages to a smartphone user who enters or leaves this area. This technology is about reaching the right people at the right time – think of someone visiting a car dealership that sells the same model of car as you and can be targeted.

Understanding Geofencing:

Geofencing relies on technologies like GPS, RFID (Radio Frequency Identification), Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters or exits a virtual boundary set up around a geographical location. This can be as granular as a street or as broad as a city.

Applications in Various Industries:

Retail: Retailers use geofencing to send special offers to customers who are nearby, encouraging them to visit the store.

Events: At concerts or sports events, organizers can send information about merchandise, food stalls, or special offers directly to attendees.

Real Estate: Real estate agents can send property details when potential buyers approach a property for sale.

Automotive: Car dealerships can target customers visiting competitor locations, offering them incentives to visit their showroom instead.


Benefits of Geofencing:

Increased Engagement: By targeting users in specific locations, businesses can create more personalized and relevant marketing campaigns.

Efficient Use of Marketing Budgets: Geofencing allows for more efficient use of marketing budgets by focusing on users in specific areas.

Analytics and Insights: Provides valuable insights into customer behavior patterns, helping businesses tailor their strategies.

Challenges and Considerations:

Let’s remember that there is a lot to consider when it comes to privacy and data security. For geofencing to properly work, users must opt-in to location services, and businesses must be transparent about how they collect and use data.


Geofencing is a potent tool for businesses looking to enhance their targeted marketing efforts. It offers a unique way to connect with customers based on their real-time location, providing opportunities for highly personalized engagement. I4C Marketing is here to help you utilize technology and data to increase the possibilities of geofencing and we have identified a platform to target and segment 92% of Canadians.  Contact us today for more information. 

If you’re looking to discuss technology optimization contact us today or visit our homepage.

If you’re looking to discuss technology optimization contact us today or visit our homepage.