BOOSTING DONOR ENGAGEMENT FOR CHARITIES
We understand that in today’s fast-paced digital landscape, charities face unique challenges in attracting, retaining, and inspiring donors. That’s why we are here to empower your organization with cutting-edge solutions that will revolutionize the way you connect with your supporters and maximize your impact.
At i4C, we believe that harnessing the potential of technology and data is key to unlocking the full potential of your donor engagement strategies. We are passionate about merging the art of philanthropy with the science of data-driven insights.
Through the strategic implementation of advanced technologies, such as a data warehouse and marketing technology, we can help you create personalized and targeted donor experiences. By harnessing the power of data, we uncover invaluable insights that drive informed decision-making, enabling you to optimize your fundraising campaigns, enhance donor communications, and deliver highly impactful initiatives. There is powerful data found in your current software, which often is Raiser’s Edge.
Our services encompass a wide array of offerings, including donor segmentation and profiling, personalized donor journeys, data analytics and visualization, CRM optimization, digital marketing strategies, and even Artificial Intelligence. By combining these services with our deep understanding of the unique challenges faced by charitable organizations, we provide tailored solutions that align with your specific goals and mission.
Join us on this journey as we explore the endless possibilities that technology and data offer to enhance donor engagement. Together, let’s harness the power of innovation to forge deeper connections, inspire philanthropic actions, and drive meaningful change for your organization and the communities you serve.
Data Warehouse Solutions
The idea here would be to create a “Donor 360” as a foundation for everything that is to be established for donor engagement. We would aggregate all data sources, for example Razor’s Edge, mailing lists, WIFI, sponsor data and more. This would allow to import 3rd party data to deepen understanding of both existing and potential donors (ex. Environics, Facebook Ad Data, LinkedIn profile data, etc.). There are many data warehouses to choose from and we will run a discovery to understand your current technology stack and identify options. This completes the donor version of customer data consolidation.
The creation of the data warehouse allows to move to next step in a better donor engagement, starting with a simple model that pushes beyond Environics generalizations and connects actual digital behaviour with our understanding of who each donor is. Journey mapping can be created – the process of visually outlining and understanding a customer’s experience, interactions, and touchpoints with your organization. This creates a more personalized marketing execution to increase donor engagement.
Marketing tech can be integrated with the data warehouse, which becomes the heart of your marketing tech stack, pushing out to email, Facebook ad manager, LinkedIn, DM partners and more. Dashboards can be created to track ROI on campaign performance and donor engagement through various channels. Finally, you can develop and execute acquisition campaigns to deepen your potential donor database. When we speak of marketing technology, we are speaking of platforms such as Salesforce Marketing Cloud, Hubspot and Marketo.
The goal is to reduce donor charge (averaging close to 50% per year in the industry) and reduce costs to increase the amount of revenue making its way to funding charity programs.
Take the first step towards transformative growth by contacting us today for a personalized consultation and unlocking the true potential of your charity. Together, let’s make a difference that truly matters. We also can assist when it comes to alumni engagement in the post-secondary space.