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Better Data about Your Customers through Snowflake

Data, Sales and Marketing

Unlocking Customer Insights with Snowflake In today’s data-driven world, having a detailed understanding of your customers is crucial to business success. Snowflake’s cloud-based data warehousing services provide a powerful foundation for storing, managing, and...

Illuminating the Path of AI: The Crucial Role of Data Cleansing and Quality

Artificial Intelligence, Data

In the realm of Artificial Intelligence (AI), the adage “garbage in, garbage out” couldn’t be more pertinent. The journey of AI from a conceptual framework to a transformative tool hinges on the quality of data it consumes. At i4C Consulting, we...

The Keystone of AI Success: Clean Data and Robust Data Governance

Artificial Intelligence, Data

In the dynamic world of Artificial Intelligence (AI), the success of any AI-driven project is intricately tied to the quality of the data fueling it. At i4C Consulting, we understand that the foundation of any effective AI strategy lies in the integrity and governance...

Bridging the Data Divide: Overcoming Marketing Agencies’ Greatest Challenge with Google and Facebook Analytics

Data, Sales and Marketing

In the dynamic realm of digital marketing, data is the lighthouse that guides strategy. Agencies are often tasked with making sense of vast seas of data to drive campaigns that resonate with target audiences. However, the integration of data across platforms like...

Navigating the Inflation Surge: From Pandemic Onset to Business Impact

Blog, Data

Navigating the Inflation Surge: From 2020’s Pandemic Onset to Today’s Business Landscape The ripple effects of inflation and subsequent interest rate hikes are palpable, influencing both our business decisions and personal finance strategies. Tracing back...

Crunching the Odds: Will the Las Vegas Golden Knights Repeat as Stanley Cup Champions?

Blog, Data, Optimization

With the 2023-24 NHL season now underway, we thought it would be fun to drill down into the odds of the Las Vegas Golden Knights repeating as Stanley Cup Champions this season (off to a good start with a 4-1 win in Game 1). Let’s start with BetMGM, the NHL’s official...
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