According to a Harvard Business Review article, when executives are asked if a CRM is helping the growth of their business, close to 90% responded that it did not.
Although this may be a high level view with bias – estimates have the success rate of over a CRM project below 66%. This stays true for other system implementations as well, how can you ensure the proper implementation?
-Have a plan: Create a project plan
-Involve stakeholders from all affected areas:
-Create the right structure to collect and share data:
-Ensure that the system is created to increase productivity: many are tasked with being a reporting tool.